When I read an amazing novel, I'm cognizant of the months and years of blood, sweat, and tears that went into that work.
But when I read a blog post-- even a long, brilliant one from
The Typing Makes Me Sound Busy or
Starting Over at 24-- I think I subconsciously assume that the blogger just sat down and spit out the thing in twenty minutes.
There's something about the medium of blogging that seems instantaneous and disposable. A blog isn't like a novel that people read front to back, over and over. Some readers do go through my archives, but for the most part, you're only as good as your most recent post.
For me, I would say it's rare for a blog post to go out with less than three solid hours of work on it, often more like four to six. That includes writing, image selection, and editing (which is probably the biggest chunk of time). That time is usually spread out over several days, which is why I only post a few times a week, but I see that some folks hammer out multiple (quality) posts a day. I wonder if I'm an extra slow writer or if I'm on the far end of the 'perfectionist' scale. Or maybe some people take even longer than I do!
How do you approach your blog? Do you agonize over every semicolon or do you hammer 'em out and move on?