Social Cause Study

Hey everyone! The company I work for just released our study of digital influence in social cause. We analyzed established organizations like the Red Cross and Salvation Army, as well as newcomers like The Lance Armstrong Foundation and To Write Love on Her Arms, and how they're using social and digital media to reach wider audiences.

One of our top 20 rankers was Charity: Water, which i know Nicole (of nicoleisbetter.com) is a big part of, as well as 20sb, so I thought some of you might be interested in reading more. You can read it all here:
http://www.sparxoo.com/wp-content/Sparxoo_Digital%20Influence%20in%...

We're really excited about this one, because we think non-profits are the ones who will be leaders with social media in the future.

Any surprises you see? Discuss with me!