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Why don't they give toys with cereals anymore?
Most of my childhood breakfast memories consist of me and my brother fighting it out to the bitter end over who got to stick their grubby hand in the rice krispies and find the toy from the cereal box; the toy, or the bike reflector, or the puzzle or whatever it was. Why don't they do this anymore? I was giving the breakfast cereal aisle the side-eye a few years ago when I realised they were swapping collectible figurines for "educational" books and CD-ROMs, but now they're gone altogether and I'm fuming.
I may just have to write a strongly worded letter to somebody about this. I'm 25! I want toys in my cereal!!
Anyone remember any particular favourites?
Replies to This Discussion
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Permalink Reply by Kylie Wesholski on -
Ha! I can't remember one particular "toy", but I DO remember seeing a commercial for Cookie Crisp, where they advertised some AWESOME toy inside the box. I begged and begged my mom to buy Cookie Crisp (so I could get the toy). I had never eaten it before, but my mom caved at the store and we brought home a box. I of course got the toy, but after one bite of the cereal, decided it was the most disgusting thing I had ever tasted. My mom was so pissed. Hahaha...
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Permalink Reply by Clayton Eli Rogers on -
I think Cookie Crisp is great, but to each his own.
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Permalink Reply by Brittany Laccetti on -
I remember box's advertising toys inside. I also remember getting to the toy and it ended up being stickers, or something dumb.
I remember getting stickers in those microwave diner things too when I was a kid.
My mom obviously hated to cook haha.
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Permalink Reply by Tim King on -
Before I moved, there was a box of like Cheerios or something that had a children's book taped to the inside of it. I ended up doing a lit analysis of it on the blawg. So I mean...may not be toys but cereal hasn't totally done away with the swag yet.
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Permalink Reply by Harley Jane on -
I remember they went through a phase over here of giving away short stories by Roald Dahl. It was amazing. I was in the cereal aisle yesterday though and apart from Special K doing some coupon giveaway for red nail varnish, there was nothing..
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Permalink Reply by Tim King on
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Roald Dahl? Goddamnit. In the States it was just this shitty book called "No T-Rex in the Library".
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Permalink Reply by Jason Simone on -
I got a plastic Arial once, and she was my best friend for a long time. And I just realized how effing sad that sounds.
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Permalink Reply by Coyote Tits on -
I think the child obesity people made a big fuss about cereals putting toys in to entice kids to want it, even though they weren't healthy for them. I think that forced the cereal companies to stop putting toys in (like how in San Fran, Happy Meals don't come with toys either).
I remember getting color changing spoons in my Trix. Those bitches were awesome!
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Permalink Reply by Brittany Laccetti on
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What? No toys in happy meals? What is this world coming to?
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Permalink Reply by Susan on -
Because enticing kids to eat crap food by offering free pieces of molded plastic that end up in the trash 6 months later is stupid?
Sorry. That was intense. I'm aware my cranky liberal asshole is showing.
I did have a Captain Crunch watch that I liked for about 10 seconds in the 4th grade. Wonder what happened to it...
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Permalink Reply by Harley Jane on
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Take that back! Sugar Puffs are delicious and nutritious!!
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