Blog Tour

Want to join the 20SB Blogger Tour? How do you know this is the right fit for you and your blog? And what exactly is a tour? For all companies, head over here for details on the partnership. Bloggers, read on…

20SB Blogger Tours are hosted by companies that are interested in reaching a twenty-something audience. These companies (or individuals) work with us to identify the needs of their company and to decide what it is they are trying to accomplish with a blog tour, along with what results they would like to see.

Photo by notsogoodphotography.

Our team then selects the appropriate number of bloggers from those signed up to participate and invites them to participate in the hosted Blogger Tour. There could be a new blog tour every week or one a month. It depends on client demand.

If you find that the tour fits your blog and would be a good fit, you accept and blog about the company or product. Each tour is different but you will have all the details you need to decide on each tour before you decide to join it.

Our partner companies (or individuals) will provide you with a sample of their product or service. You will have the opportunity to try them out. A blogger tour window will be clearly established (usually a week long) in which all the tour participants will post their review, feedback, or experience.

You’re encouraged to be creative and genuine because this is word of mouth marketing and companies don’t want an ad, they want you to tell your audience what your experience and thoughts were.

So is this for you? Ask yourself this:

1. You would like to review products or services on your blog.

2. You would like to giveaway products on your blog, if possible. Certain tours will involve giveaways for your readers.

3. You can write a post under a deadline.

4. You will remain in control of choosing which products and companies to review and are never obligated to participate. For each blogger tour you will get an invitation and either accept or decline it, in a timely fashion. Accepting it does not guarantee you will be part of the blogger tour. Each blogger tour is different to meet the needs of the client.

5. You have a privacy policy, disclosure policy and rules for how giveaways and contests are run on your blog. If you do not, we will provide some standard language, which will need to be placed on your blog.

6. You can write a fair, honest and balanced post. If you cannot right a favorable review you will be asked to not participate in that particular blog tour. Overtly negative posts are discouraged and are not compensated or deemed part of the tour. Feel free to have a voice but if you cannot be fair, honest, or balanced you should bow out of the tour and post your opinion at your own free will but it won’t be associated with the hosted blogger tour.

7. You like the idea of twenty-somethings having a voice and being part of word of mouth marketing to spread the message about up and coming products and services.

8. You value your time and so does 20SB. You will be compensated for your time with either a free product for the review, possibly access to a service or online tool.

9. You are a U.S. Resident or Canada Resident. We hate leaving the rest of the world out, and will send out special notification if we engage a brand willing to take a campaign global.

If you believe that the 20SB Blogger Tour is a good fit for you and your blog and you meet the above criteria listed above, please complete the following form*:

*By completing this form you understand and agree that your information could be given to 20SB clients for the 20SB Blogger Tour. 20SB does not sell information and respects your privacy but will not be responsible for third party terms or privacy policies.