Advertising shouldn’t interfere with the navigation of a Web site. I’ve already written about that blimp, which floats over the headlines and text of news site Ohio.com. Not to felt left out, Cleveland.com, Ohio.com’s competition to the north, also runs annoying, page-navigation-interfering ads.
A recent example involves a page-peeler advertisement for a PGA golf tournament.
Upon entering [...]
If there were commandments in online advertising and marketing, atop that list should be: Know thy medium.
For the past several weeks, Ohio.com, the online home of the Akron Beacon Journal, has positioned a button ad on the right side of its home page where Dr. James George, DDS promotes his dental services. (By the way, [...]
A delisting from Google equals death, or at least the loss of a limb or two for major sites that depend on search-driven Web traffic. For NickGehring.com, it meant an inconvenience and a bit of embarrassment. It was like the 1970s version of me disappeared from the phone book.
I can’t say what I did or [...]
I’ve never really created something with a plan in hand.
I am the kind of builder who puts together a house by eyeing it. Blueprints? A schedule? Who needs ‘em! I can guess on how much wood, shingles and plaster I need. Be glad I’m not a builder.
And while this strategy has served me well over [...]
I don’t see the sun much — or gray sky, we do live in Ohio — during the day.
But hey, how much can I complain? I have an office, a real space with plaster-backed grey walls and desk, but, alas, with no windows. This is my first noncubical workspace ever. I’m actually starting to feel [...]
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