Peyton Smythe's Blog (3)

When A Popular Product Stands for Everything Just Like It

The manager who hands files to an assistant and says “Xerox these” rarely means “Go find the nearest Xerox-brand machine, and make copies.” He or she really means “Go make copies on whatever’s out there. And…


Added by Peyton Smythe on January 29, 2012 at 7:07pm — No Comments

Positioning Yourself for the Future Is Better Than Trying to Create An Immediate Need

Branding: positioning a product, service, or yourself into consumers’ minds so that when they need that product or service, they think of yours (or you),…


Added by Peyton Smythe on January 28, 2012 at 3:27pm — No Comments

Being Matthew Smith: It’s Serious Business

That’s what a Facebook friend said about a picture of me watching Law & Order. When your name is Matthew Smith—and be glad that yours isn’t—then being yourself (or myself) is very serious business, indeed.


Added by Peyton Smythe on November 7, 2011 at 11:30pm — No Comments

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