lady gaga + polaroid = …. ?

the new creative director.

polaroid is making a comeback, and with the support of fashion/singer icon Stefani Joanne Angelina Germanotta (aka lady gaga) here’s what she has to say about it all…

At the Electronic Show on January 7th she said, “I am so proud to announce my new partnership with Polaroid as the creative director and inventor of specialty projects,” said Lady Gaga. “The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation—blending the iconic history of Polaroid and instant film with the digital era—and we are excited to collaborate on these ventures with the Polaroid brand. Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to as my father puts it—finally, have a real job.”