Positioning Yourself for the Future Is Better Than Trying to Create An Immediate Need

Branding: positioning a product, service, or yourself into consumers’ minds so that when they need that product or service, they think of yours (or you), first. 

For example…

I liked those Snickers Super Bowl commercials with Aretha Franklin being a diva and Betty White having no energy for flag football because they’re hungry. But I didn’t want to eat one back then as much as I just wanted CSI: Miami to come back on. At that moment, maybe I just wasn’t hungry for chocolate, peanuts, and whatever “nougat” is.

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