When A Popular Product Stands for Everything Just Like It

The manager who hands files to an assistant and says “Xerox these” rarely means “Go find the nearest Xerox-brand machine, and make copies.” He or she really means “Go make copies on whatever’s out there. And collate!” 

When A Popular Product Stands for Everything Just Like It

A brand or product has made its mark on society when its name becomes the catch-all for other products or uses in the same category. Xerox is a brand, but it also represents copiers, generally, and is the verb for making copies, even if not on a real Xerox copier.

I can’t decide whether they should like other brands being called by their name, or... http://wp.me/p27ivP-5m